With this original poster, LEVI’S celebrates the buttocks of pop culture icons and chooses the back as the focal point, part of the jeans that one recognizes between a thousand. The brand chose the international star ROSÉ, the superstar of K-pop to illustrate a display campaign strictly edited in very small print runs during Fashion Week in Paris in March 2026.
Rosé thus becomes the brand’s new face because Levi’s is focusing on the essential figure of the global music scene to conquer the global market. Who says small print, says very rare poster.
Country: France
Year: 2026
Condition: A+ / Excellent
Brand: LEVI'S
Campaign: "Behind Every Original"
Agency : TBWA\Chiat\Day Los Angeles
Global marketing director: Kenny Mitchell
© 2026 LEVI'S
Printer: N.C.
Printing process: Numeric printing
Presentation: Rolling
Drawing: First original edition
French (fr-FR)