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Fashion, luxury & perfume

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Affiche originale LEVI'S avec Shai Gilgeous-Alexander, "Derrière chaque ORIGINAL"
Fashion, luxury & perfume

Original LEVI'S poster featuring Shai Gilgeous-Alexander, “Behind every ORIGINAL”

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With this new, original campaign, LEVI’S celebrates pop culture icons through three posters.For this second campaign, the brand has chosen three international stars: ROSÉ, the K-pop superstar (BLACKPINK); Shai Gilgeous-Alexander, the famous Canadian basketball player; and model and influencer Stefan ... (Full description below)

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With this new, original campaign, LEVI’S celebrates pop culture icons through three posters.
For this second campaign, the brand has chosen three international stars: ROSÉ, the K-pop superstar (BLACKPINK); Shai Gilgeous-Alexander, the famous Canadian basketball player; and model and influencer Stefanie Giesinger.
A beautiful series of three original posters.

Country: France
Condition: A+ / Excellent
Brand: LEVI'S
Campaign: "Keep It Loose", "Behind Every Original"
Agency: TBWA\Chiat\Day Los Angeles
Global marketing director: Kenny Mitchell
© 2026 LEVI'S
Printer: N.C.
Printing process: Offset & Numeric printing
Presentation: Rolling
Drawing: First original edition

38.6 x 32,6 inches
Width: 113 m
 Height: 83 m